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Nature of Description

Description is one of four rhetorical modes, along with exposition, argumentation, and narration. Each of the rhetorical modes is present in a variety of forms and each has its own purpose and conventions. The act of description may be related to that of definition.

Description is also the fiction-writing mode for transmitting a mental image of the particulars of a story.

The pattern of development that presents a word picture of a thing, a person, a situation, or a series of events.

The most appropriate and effective techniques for presenting description are a matter of ongoing discussion among writers and writing coaches.

Service-Commodity Goods Continuum

Business services are a recognisable subset of Economic services, and share their characteristics. The essential difference is that Business are concerned about the building of Service Systems in order to deliver value to their customers and to act in the roles of Service Provider and Service Consumer.

Service Specification

Most products fall between these two extremes. For example, a restaurant provides a physical good, but also provides services in the form of ambience, the setting and clearing of the table, etc.

Economic Services

And although some utilities actually deliver physical goods — like water utilities which actually deliver water — utilities are usually treated as services.

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Barber and Barista Shop

In modern times, the term “barber” is used both as a professional title and to refer to hairdressers who specialize in men’s hair. Historically, all hairdressers were considered barbers. In the 20th century, the profession of cosmetology branched off from barbering, and today hairdressers may be licensed as either barbers or cosmetologists.